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Shopify Plus · B2B · Enterprise

Built for brands that have outgrown basic.

Shopify Plus is the platform where ambitious brands stop working around limitations and start building without them. We've migrated brands to Plus, built on Plus from day one, and scaled Plus stores from $1M to $100M+ — without the platform ever being the bottleneck.

Start a Plus project → All services

$2,300

Plus starts at

Per month, or 0.25% of GMV

0.15%

Transaction fee

vs. 2% on Basic — the math adds up fast

$100M+

GMV scaled

For Plus brands we've built and maintained

Expansion stores

Included with Plus for multi-market

Platform capabilities

What Plus actually unlocks.

Plus isn't just a faster subscription — it's a different tier of the platform. These are the capabilities that matter for brands operating at scale.

Checkout Extensions

Custom UI components in the checkout flow — post-purchase offers, loyalty redemption, custom form fields, branded confirmation pages. Only available on Plus. The checkout is where revenue is made or lost, and Plus gives you full control of it.

Shopify Functions

Custom discount logic, shipping rules, payment filtering, and product display extensions — all running on Shopify's own infrastructure with full versioning and rollback. Functions replace the old Script Editor and are far more powerful and maintainable.

Native B2B

Shopify's B2B feature set on Plus includes company profiles, B2B-specific catalogs and pricing, net payment terms, and a dedicated B2B storefront. For brands selling wholesale alongside DTC, this replaces a tangle of third-party wholesale apps with clean, maintainable platform features.

Markets & Multi-Market

Multi-currency, multi-language, localized pricing, market-specific catalogs, and duty-inclusive checkout. Plus makes international expansion manageable — not a six-month engineering project every time you want to launch a new region. Up to 50 markets, each with independent pricing and catalog control.

Shopify Flow

Automation workflows built on Shopify's own event system — tag customers on behavior, trigger fulfilment actions, manage fraud review queues, send internal notifications. Replaces fragmented Zapier/Make workflows with native automation that runs reliably and doesn't add third-party dependencies.

Launchpad & Automations

Schedule product launches, flash sales, and price changes with Launchpad. Automate storefront changes around events — no manual intervention at 12am on drop night. Critical infrastructure for brands doing high-volume releases or seasonal campaigns at scale.

Reduced Transaction Fees

0.15–0.2% transaction fee vs. 0.6–2% on lower plans. At $5M GMV, the fee savings alone cover the cost of Plus. At $10M, they dwarf it. This is the first calculation any brand approaching $1M should run — the upgrade usually pays for itself well before you actually need Plus's features.

Dedicated Support & SLAs

Merchant Success Managers, 24/7 priority support, and documented uptime SLAs. For brands where an hour of downtime costs $50,000+, the support tier alone is worth the upgrade. Plus also includes access to Shopify's partner program benefits for your development team.

Unlimited Staff & Permissions

Granular staff account permissions for large teams — custom roles, individual access levels, and audit logs. Plus also supports Shopify Organizations for managing multiple stores under one account. Essential for enterprise teams that need access controls and operational visibility across markets.

The upgrade calculus

Is Plus worth it?

Here's the honest math. Plus costs $2,300/month minimum. Whether it pays for itself depends on your volume and which features you actually need.

Fee savings at volume

$2M

Annual GMV. On Advanced (0.6%), transaction fees = $12,000/yr. On Plus (0.15%), fees = $3,000/yr. Saving: $9,000/yr. Plus costs $27,600/yr more than Advanced. Not yet worth it on fees alone — but the checkout extensions and B2B features might be.

$5M

Annual GMV. Transaction fee saving = $22,500/yr vs. Advanced. Plus cost premium: $27,600/yr. Net cost of Plus above Advanced: ~$5,100/yr before feature value. Essentially free once you factor in any revenue lift from checkout customization.

$10M

Annual GMV. Transaction fee saving = $45,000/yr vs. Advanced. Plus cost premium: $27,600/yr. Net saving: $17,400/yr from fees alone, before a single Plus feature has been used. At this volume, staying on Advanced is costing you money.

Feature value triggers

B2B

If you're selling wholesale alongside DTC, you're probably paying $300–$800/month for a B2B app. Plus's native B2B replaces this entirely — and it's better maintained, more deeply integrated, and more reliable.

Checkout customization is the highest-ROI feature on Plus. Even a 0.5% improvement in checkout conversion rate is worth $25,000/year at $5M GMV. The checkout extension capabilities are only accessible on Plus.

INT'L

If international expansion is on the roadmap, Plus markets are worth the upgrade alone. Setting up a new market on Plus takes days, not months. The alternative — separate Shopify stores per region — creates operational complexity that compounds over time.

Our Plus practice

How we work on Plus.

Our Plus practice covers three scenarios: migrating a brand onto Plus, building a new Plus store from scratch, and scaling an existing Plus implementation that's hit a ceiling.

01 Plus Migration

Moving from Shopify to Plus, or from another platform (Magento, BigCommerce, WooCommerce) to Plus. Includes data migration strategy, zero-downtime cutover planning, URL redirect architecture to preserve SEO, and a 30-day stabilization period. We've run 40+ migrations without a launch-day failure.

4–10 weeks

02 New Plus Build

Full storefront engineering for a brand launching on Plus. Theme or headless, your call — we'll advise on which fits. Includes full design system, checkout extensions, Shopify Functions for business logic, Flow automations, and integrations with your existing stack (ERP, WMS, CRM). 90 days post-launch tuning included.

8–18 weeks

03 Plus Scaling & Optimization

For brands already on Plus that have hit performance, conversion, or architectural ceilings. We audit the full implementation — theme performance, checkout flow, app stack, integration architecture — and prioritize the changes with the clearest revenue impact. Often starts with a paid audit engagement before committing to a rebuild scope.

Audit → roadmap → build

04 B2B on Plus

Native Shopify B2B implementation: company profiles, B2B catalogs, net payment terms, B2B storefront customization, and integration with your ERP or CRM for account sync. We also scope whether you need a full B2B portal (custom-built) or whether Shopify's native features are sufficient — they usually are, with the right configuration.

4–8 weeks

The platform decision

Why Plus over the alternatives.

At enterprise scale, brands sometimes consider Salesforce Commerce Cloud, Magento/Adobe Commerce, or BigCommerce Enterprise. Here's our honest read on where Plus wins and where it doesn't.

Shopify Plus vs. Magento / Adobe Commerce

Magento gives you maximum control — and maximum complexity. The total cost of ownership for a properly maintained Magento implementation (infrastructure, security, extensions, developer time) typically runs 3–5× what Plus costs at equivalent scale. For most DTC brands, that complexity buys capabilities they never use. Plus wins decisively on total cost, time-to-market, and developer availability.

The case for Magento/Adobe is real only if you have genuinely unusual requirements: extremely complex product configuration, deep ERP integration that Shopify's API can't accommodate, or a legacy system that Magento already integrates with cleanly. These cases exist — they're just much rarer than Magento's sales cycle suggests.

Shopify Plus vs. Salesforce Commerce Cloud

SFCC is a serious platform for brands doing $50M+ who already live in the Salesforce ecosystem. Below that, the implementation costs (typically $500k–$1.5M to launch) and ongoing licensing are very difficult to justify against what Plus provides at a fraction of the cost. We've rebuilt several SFCC stores on Plus and the brands consistently find they lose nothing meaningful while dramatically reducing platform cost and operational overhead.

Where Plus has limits

Honest weaknesses: complex B2B pricing hierarchies with hundreds of price lists can still require custom development. Very large catalogs (100k+ SKUs) require careful architecture to maintain performance. And some highly regulated industries have compliance requirements that Plus's shared infrastructure doesn't accommodate. If any of these apply, we'll tell you in the scoping call — along with whether a headless architecture on top of Plus solves the problem.

Ready for Plus?

Scale without the platform holding you back.

Start a Plus project → Browse work

Whether you're evaluating the upgrade, mid-migration, or scaling an existing Plus store — we've done this before. 30-minute scoping call, same-day follow-up with a rough scope and honest recommendation.