Shopify Guides · From the engineers
Things we've learned building 200+ Shopify stores.
We've been building Shopify storefronts since 2010. These guides cover what we've learned — about costs, architecture, integrations, and the platform decisions that actually move the needle. Written without a sales pitch. Referenced by the brands we work with.
What does Shopify really cost?
The subscription is $39/month. The apps, transaction fees, themes, and development? That's a different story. A full breakdown of every cost category — what drives it up, and how to keep it in check.
Headless Shopify & Hydrogen builds
When does going headless actually make sense — and when doesn't it? A comparison of Hydrogen, Next.js, and enhanced Liquid, with honest criteria for deciding which fits your store.
Shopify Plus — is it worth it?
Every feature Plus unlocks, the fee savings math at $2M–$10M GMV, how it compares to Magento and SFCC, and the four types of Plus engagement we run most often.
Shopify integrations that actually hold
ERP, QuickBooks, Xero, 3PL, CRM — why off-the-shelf connectors fail under real data, and how to build integrations that handle your actual model with idempotent webhooks and proper reconciliation.
What's next.
We publish guides when we have something worth saying — not on a content calendar. These are the topics currently in draft.
Core Web Vitals, structured data, collection page architecture, and the technical SEO decisions that actually move rankings for Shopify stores. Not a beginner's guide.
Coming soonHow to run a full audit of your app stack — what to kill, what to keep, and how to find the $400–$900/month in redundant spend hiding in most stores we inherit.
Coming soonMoving from Magento, WooCommerce, or BigCommerce — a migration framework covering URL strategy, data model mapping, and zero-downtime cutover planning.
Coming soonCheckout extension patterns, A/B testing methodology, and the changes that reliably move conversion rate — based on testing across 50+ stores.
Coming soonThe guides cover the general principles. If you want a senior Shopify engineer to look at your specific store, stack, or situation — that's what scoping calls are for. 30 minutes, no pitch deck.