Upend Now: User Research Fundamentals – Custom Branding Campaign
At Shopform, we partnered with Upend Now to create a digital-first brand identity for a platform transforming nonfiction storytelling.
Digital-First Focus: A brand built from the ground up for digital platforms and content delivery.
Strategic Depth: Messaging and visual language grounded in user and founder insights.
Scalable System: Flexible identity system ready for use across varied content and media.
Distinct Personality: Bold yet balanced design choices that reflect Upend Now’s ambition and purpose.
